Should You Consider Professional Staging When Selling Your Home

07 October 2019
Robert Greenberg Team

Staging a home is a lot like a first date: First impressions count, and you always want to dress to impress. 

Buyer’s agents agree; almost 77% of realtors say home staging makes it simpler for potential buyers to visualize the property as a future home or investment. And according to industry data, staged homes not only sell faster, but for higher prices, too. 

Staging Defined

In the past, staging a home meant tidying up your home, emptying the cat litter box, and putting up a ‘For Sale’ sign. It’s evolved into so much more with professional home staging. 

So what exactly is professional home staging? Well, when done right, staging is “a form of visual merchandising that draws on some of the fundamentals of interior design,” according to Gordon Roberts, a broker with Sotheby’s International Realty

“The object of staging is to flatter the property but not be too obvious about it, like being dressed without drawing particular attention to what you’re wearing.” 

Good home staging can do a lot, like...

  • Helping buyers picture themselves living in the home
  • Show off the home’s best qualities, while making flaws less noticeable
  • Transforms awkward spaces into useful ones
  • Creates a mood (professional stagers call this ‘emotional staging’)
  • Makes the home look better for online photos and galleries 

The Upsides of Staging

Thanks to the internet and HGTV shows, today’s buyer’s expectations have heightened. And because you’re competing with other sellers – who are likely staging their home – you may fall behind and find a stagnant seller’s market if you pass on staging. Staging keeps you in the game. 

Professional staging doesn’t just help with open houses – it affects your online listings, too. According to a National Association of Realtors (NAR) report a couple of years ago, 95% of people employ the internet in their home buying journey. That means your home needs to look as good online as it does in person, and professional staging can help in spades. 

You should also consider return on investment. If you’re getting a 5%, 10%, up to 20% (!) ROI, that’s pretty good isn’t it? A professional, talented home stager can do that. 

Professional or DIY Staging?

If you’re considering DIY home staging to save some dough, consider the resource sink apart from cash – you’ll need design skills, a significant amount of time, and even more energy to do the same thing a pro stager can do in half the time, and at less cost. 

One stager commenting in a Brick Underground  blog sums up the difference between professional staging and DIY nicely: “Most homes I see that are not professionally staged look like Pottery Barn meets grandma’s hand-me-downs.”

Need help staging your Toronto home? Get in touch with Robert Greenberg and his team of Toronto realtors and we’ll you prepare your home for market.